A news anchor with WTXF-TV, a local Fox affiliate in Philadelphia, inadvertently became the "story" when she posted an insensitive tweet about a deadly shooting that occurred in Philly on Sunday night.
"Thought 'Breaking Bad' was hot last Sunday? @FOX29philly See who's breakin' bad in SW Philly leavin' 6 people SHOT - Tonite at Ten!" WFXT-TV's Joyce Evans tweeted, leaving people across the country perplexed.
A mass shooting in Philadelphia reportedly left one person dead and five others injured Sunday night. One of the survivors was listed in "critical condition" while the other four were believed to be in stable condition.
More than 50 shell casings were found at the horrific crime scene, according to police.
"Breaking Bad" is the heavily popular cable show about a teacher diagnosed with lung cancer who turns to a life of crime before he dies.
Evans attempted to clarify that her tweet about the shooting was not a "joke." No matter what she intended to say, the message was not well received.
"Last tweet NOT [AT] ALL A JOKE. Very real life drama was the point as oppose to one that end on tv. That was my point," she wrote after her first tweet generated some backlash.
Popular comedian Jim Norton called the tweet "disgusting" and relentlessly mocked the news anchor for what he argues was a shameless attempt to promote the news station's 10 p.m. broadcast. (Warning: Some strong language)
And there was a lot more Twitter outrage where that came from:
Featured image via Getty Images for AMC