A new line of underwear employs chemical warfare technology to filter out the smell of its user's farts, it says.
The line of boxers and briefs, designed by Shreddies, "features a ‘Zorflex’ activated carbon back panel that absorbs all flatulence odours."
"Due to its highly porous nature, the odour vapours become trapped and neutralised by the cloth, which is then reactivated by simply washing the garment," the underwear company promises on its website.
"Here at Shreddies we firmly believe that everybody should own a pair of these amazing undies," their website continues. "The average person passes wind 14 times per day so whether you’re a sufferer of a digestive disorder or just have flatulence, Shreddies can help."
The underwear company also notes that their line of boxers and briefs can be particularly helpful to those who suffer from irritable bowel syndrome.
"Anybody that suffers from excessive flatulence will know of the social issues that it can cause and Shreddies not only improves the physical symptoms but also helps reduce the anxiety associated with this condition," their website says. "In many cases, simply not having to worry about flatulence can help improve a persons condition."
(H/T: New York Daily News)
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