The Republican National Committee is buying airtime on Comedy Central's left-leaning "The Daily Show with Jon Stewart" to show an anti-Obamacare ad.
The ad, set to air during Tuesday's episode in the Washington, D.C. market, contrasts the differences between purchasing health insurance with and without healthcare.gov, the glitch-heavy website built to assist Obamacare enrollees. Running the ad during "The Daily Show" is a clear effort to target a younger audience.
The Republican National Committee will be running this anti-Obamacare ad, titled "Down," during "The Daily Show with Jon Stewart." (Image source: YouTube/RNC)
"Hello, I'm the private sector," a young man says in the ad.
"And I'm Obamacare," says an overweight older man lying on the floor. "I'm just down for a little maintenance."
"I don't understand," the younger man responds. "I work all the time. Twenty-four-seven. Customers depend on it."
The "Obamacare" man defends, "Hey, look, before you know it, we'll be just like the DMV."
Healthcare.gov came under fire at the start of October when users across the U.S. reported experiencing enormous difficulty navigating it to sign up for insurance plans.
The ad, titled "Down," mimics the Apple campaign "Get a Mac" that aired from 2006 to 2009. In that campaign, a nerdy-looking older man represented a general personal computer, while a younger, more casually-dressed man (actor Justin Long) was a stand-in for Apple computers.
“The disastrous rollout of healthcare.gov is just the latest evidence that the massive legislation was poorly conceived and terribly crafted,” RNC Chairman Reince Priebus said in a statement. “Individuals are losing their insurance, families are being forced to pay higher premiums, workers’ hours are being cut, small business are struggling, and the federal government is intruding further into Americans’ lives."
The RNC has also launched obamacosts.gop.com in coordination with the new ad, featuring three additional spots.
Editor's note: This post has been updated to reflect that the ad is running only in the Washington, D.C. market.
Follow Eddie Scarry (@eScarry) on Twitter