National Geographic's made-for-TV movie "Killing Kennedy," based on the book by Fox News anchor Bill O'Reilly, aired Sunday night, lighting up social media and doing pretty solid in ratings.
Variety has the numbers:
According to preliminary estimates from Nielsen, “Killing Kennedy” averaged 3.4 million viewers from 8 to p.m., a slight increase over the 3.35 million that tuned in for the net’s “Killing Lincoln” in February. ...
The hashtag #killingkennedy trended worldwide Sunday night on Twitter, becoming the No. 1-trending topic in the U.S., and across both Trendrr and Social Guide. “Killing Kennedy” also ranked among the top 10 for social mentions among all primetime cable programs airing Sunday night.
