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Marketing,' 'snob appeal' to save print media?

Credit: New York Times

Vanity Fair Editor Bruce Handy writes in the New York Times that newspapers and magazines, on a seemingly unending downward financial slope, can be saved. How?

"The keys are marketing, perception and, frankly, snob appeal, plus a few minor tweaks."

The cartoon accompanying Handy's piece, whether created entirely in earnest or half tongue-in-cheek, is worth the click alone. See it here.

One last thing…
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