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There's a Powerful New Ad on TV About Work Narrated by Mike Rowe -- Who It's for Might Surprise You a Little
February 08, 2014
"It’s time to get back to what America does best."
Former "Dirty Jobs" host Mike Rowe narrates a powerful new commercial released Thursday and it contains one powerful message: "Work is a beautiful thing."
Who's it for? Walmart.
“At one time I made things and I took pride in the things I made, and my belts whirred, and my engines cranked," Rowe says in the video, delivering a monologue from the perspective of the factory as related images flash across the screen. "I opened my doors to all and together we filled pallets and trucks. I was mighty. And then one day the gears stopped turning."
"But I am still here and I believe I will rise again," he continues. "And we will build things, and build families and build dreams. It’s time to get back to what America does best. Because work is a beautiful thing.”
[sharequote align="center"]"It’s time to get back to what America does best. Because work is a beautiful thing.”[/sharequote]
The commercial ends with a text overlay saying, "Over the next ten years, we're putting $250 billion to work to help create new manufacturing jobs in America."
A Walmart representative confirmed to TheBlaze Saturday afternoon that the retail giant had in fact partnered with Rowe to create the ad.
At the time of publication, the video -- called "I Am a Factory" -- had attained just over 25,000 views on YouTube.
Watch the New Ad:
You can also watch Walmart's two other ads in the campaign, "Working Man" and "Lights On."
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Follow Oliver Darcy (@oliverdarcy) on Twitter
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