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Al Jazeera America drawing less than half the ratings Current had

Eddie Scarry/TheBlaze

Some number crunching on the fledging Al Jazeera America by Ad Age:

The channel isn't even pulling in half the total audience that predecessor Current TV managed. Al Jazeera America has averaged just 15,000 total viewers in prime-time since bowing in August, with only 5,000 viewers in the target 25-to-54-year-old demographic, according to Nielsen figures. That's low enough to be considered "scratch," or negligible, by Nielsen. For the marketers that still worry about the channel's perspective and its image in the U.S., those aren't the kind of numbers to tempt a re-examination.

Al Jazeera America announced it had purchased Current at the start of 2013.

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