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Why Does This Retail Chain Use a Special Code on Its Price Tags?


The asterisk is key.

Joanely Carrero restocks shelves at a Target store where a week ago she became a full time employee after being hired initially as a seasonal worker on January 5, 2011 in Miami, Florida. According to the latest ADP National Employment Report private-sector employment increased by 297,000 from November to December on a seasonally adjusted basis. (Photo by Joe Raedle/Getty Images)

If you're like most consumers, the difference between 99 cents and 97 cents is the difference between a sale and an item left on the shelf.

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