Darth's three-year run has come to an end.
As noted by Ad Week, Volkswagen's famous 2011 Super Bowl spot "The Force" was recently eclipsed by Activia's 2014 World Cup ad featuring Shakira.
The yogurt company's three-and-a-half minute spot has been shared 5.4 million times on social media, compared to the 5.2 million shares amassed by "The Force," according to Unruly Media.
"Music videos are by far the most shared type of content, so it's no surprise that brands are now blurring the lines between traditional ads and music videos in order to get themselves seen and heard on social," Sarah Wood, co-founder and COO at Unruly, told Ad Week.
However, while the share counts are close, the view counts are not: Activia's "La La La" ad has more than 276 million views, in contrast with the 60 million earned by Volkswagen's famous spot, Ad Week noted.
2014's popular Budweiser commercial, featuring the Clydesdale horses, has amassed over 51 million views.
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