The Build-a-Bear Workshop posted — then quickly deleted — a tweet Thursday looking to tie in one of its stuffed animals to the anniversary of 9/11.
Image source: @buildabear via BuzzFeed
The tweet stayed up for about 15 minutes before it was deleted, according to BuzzFeed's Michael Hayes.
These were some of the reactions on Twitter:
Dear Brands, you don't have to participate today. Don't even risk being stupid today. Ahem @buildabear— Maureen Alley (@MaureenAlley) September 11, 2014
YO..BUILD A BEAR..YOUR COMMERCIALIZATION OF 9/11 IS DISGUSTING— JS Martin II (@JSMartinII) September 11, 2014
@buildabear You'll never forget to trivialize tragedy to push your product?— Ben Weingrod (@bweingrod) September 11, 2014