When readers of James Frey's new book open the front cover they could find themselves caught in the story — literally.
Frey, whose new book, Endgame: The Calling, hit shelves Tuesday, said he'll give $500,000 to the first person who can solve the book's puzzle in real life. In the book, 12 young adults go on a worldwide scavenger hunt in search of objects to stop the world from being invaded by aliens.
In real life, readers will hunt for sentences and number patterns and links to websites scattered throughout the text of the book which will lead them to a hidden "key." That key will unlock a case of gold coins inside Caesar's Palace in Las Vegas. While the key and case of gold aren't actually real, the half-million dollars which one lucky winner will receive is.
Even Google is joining the hunt. The company has designed a multi-player mobile app game that enables players to find more clues by interacting with other players. The app will be released sometime within the next two months.
While part of the $500,000 prize will come from Frey's production company, Full Fathom Five, a large chunk of it will come from his own wallet.
But Frey doesn't seem to worried.
"I want to do it because I think it's cool. I want to see what happens. I want to do something no one has ever done before," Frey said, Asia One reported.
Endgame: The Calling hit bookshelves Tuesday and is now available. Good luck!
(H/T: Asia One)
Editor's Note: This story has been updated to show that Endgame: The Calling hit bookstores Tuesday, October 7, not Thursday, October 9 as stated in one of two instances.
Follow Jon Street (@JonStreet) on Twitter