Sears does not officially support Nazis or neo-Nazis — but you could have gotten that impression if you searched "swastika ring" on its website Monday.
The retail giant is under fire for hawking a piece of jewelry emblazoned with the symbol of Adolf Hitler's murderous regime.
“This gothic jewelry item in particular features a swastika ring that’s made of .925 Thai silver,” the item's description read, according to the Jewish Telegraphic Agency. "These jewelry items are going to make you look beautiful at your next dinner date.”
It seems the person writing the description was aware of the swastika's historical association, for the description included the attempted disclaimer, “Not for Neo-Nazi or any Nazi implication."
The item was listed under the “men’s punk rock style” jewelry collection before Sears removed it, saying it was created by a third-party vendor and assuring that it did not meet Sears' marketplace guidelines.
@Hah_nuhKoala This item is a 3rd party Sears Marketplace product that does not abide with our guidelines and is being removed, Hannah.— Sears (@Sears) October 13, 2014
The company said the vendor was "being reviewed."
@mckra1g We certainly understand the upset and regret this occurred. The vendor is being reviewed and the item removed.— Sears (@Sears) October 13, 2014
Sears' misstep comes less than two months after Spanish clothing retailer Zara yanked a children's top that strongly resembled the striped uniforms of Jewish concentration camp prisoners — complete with what looked like a yellow Star of David.
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