The U.S. Department of Transportation tried it's hand at a hip, funny article for BuzzFeed about how to drive safely during the holidays — and it totally failed to break the Internet or even get any attention at all.
The department's list of 10 ways to make holiday travel safer and easier had all the BuzzFeed trappings. A list of 10 things, snappy headlines, lots of pictures, even a few Will Ferrell references.
In contrast, other BuzzFeed posts are doing quite well, such as a story called "24 People Who Are Really Nailing This Parenting Thing," which had nearly 25 million views.
Ways the government is making the roads safe for holiday drivers includes: "For drunk drivers, the red light behind them won't be Rudolph's nose. It'll be a police car."
Another is "Telling folks to put the phone down. (That includes you, Buddy)." Buddy is the Elf from the Will Ferrell movie Elf.
While it's possible that the Department of Transportation just isn't cool enough to pull off a really good BuzzFeed-style post, the editorial note at the top of the article probably doesn't help attract readers.
"This post was created by a user and has not been vetted or endorsed by BuzzFeed's editorial staff," it warned. "It is also not paid advertising. BuzzFeed Community is a place where anyone can post awesome lists and creations."
And, apparently, other kinds of lists…