The Traverse City Record-Eagle, a local newspaper serving northern Michigan, made a glaring error on the front page of its Sunday edition.
The “shooter” in the headline actually refers to a possibly mentally ill woman who crashed into the Oklahoma State University homecoming parade with her car and killed four people, including a 2-year-old boy.
The newspaper later blamed a “page designer’s error” in a correction notice, but offered no other details about the mistake:
Because of a page designer's error, a misleading headline appeared on page 3A in Sunday's Record-Eagle accompanying a story about a drunken driver who struck and killed four people at the Oklahoma State University homecoming parade on Saturday.
The website Twitchy called the oversight "truly unbelievable" and compiled some reactions from Twitter.
After seeing the headline, one Twitter user actually had to ask, “Is this real?”
“And people wonder why the trust in reporters is down,” another person reacted.