Joshua Feuerstein, the Internet evangelist whose now-viral video has ignited intense debate over Starbucks' plain, red Christmas cups told The Church Boys podcast on Monday that he believes that there's a grander narrative at play that goes far beyond his qualms over the cup design.
At the center of Feuerstein's concern is his belief that there is a War on Christmas underway, with the secular agenda chipping away bit by bit at the traditions surrounding the Christian holiday and, more broadly, the Christian faith.
"It's much larger than just a red cup. It's more than just a Starbucks cup," he said. "It's ultimately about the much larger War on Christmas and the fact that people are essentially trying to cleanse Christmas out of the holidays, because they don't want the story of Christ being forefront and center."
Listen to Feuerstein's fiery explanation below:
While Feuerstein knows not everyone will agree with him, he believes that it's time for Christians to stand up and make their voices heard, also issuing a call to rid church pulpits of the "pansy" preachers who he believes are not speaking up with biblical authority.
"For me, it's mostly about getting Christians to come out from the closet and begin to identify themselves and begin to speak and vote their values," he said. There's too much at stake, and I think it's time that the church get rid of the pansy preachers that grace our pulpits and preach sugar instead of salt and light.
Feuerstein argued that it is essential to "start taking stands here in America if we want to see our country turn back to the moral values it was founded on."
If given a chance to redesign the next Starbucks holiday cup, the evangelist said that he'd include a Christian cross to represent the "first Christmas tree when a light hung on the tree and died for all of our sins," though he knows the chances of that happening are slim to none.
As TheBlaze previously reported, Feuerstein's Nov. 5 Facebook video lambasting the red cups has since gone viral.
“I think in the age of political correctness we’ve become so open minded our brains have literally fallen out of our head,” Feuerstein said in the clip. “Do you realize that Starbucks wanted to take Christ and Christmas off of their brand new cups? That’s why they’re just plain red.”
The evangelist explained in the video that he recently went into Starbucks, ordered a drink and told the barista that his name was “Merry Christmas” — an act that led to the popular holiday greeting being placed on the cup with a marker, despite the decision to leave it out of the official design.
Watch the clip below:
Starbucks REMOVED CHRISTMAS from their cups because they hate Jesus ... SO I PRANKED THEM ... and they HATE IT!!!! #shareUse #MERRYCHRISTMASSTARBUCKSFollow --> Joshua FeuersteinPosted by Joshua Feuerstein on Thursday, November 5, 2015
Critics have lambasted Feuerstein's objection to the plain, red cups, claiming that the argument is silly and that Starbucks is not a Christian company and should, thus, not be held to faith-based standards.
The company also responded to the controversy by affirming its commitment to “welcome customers from all backgrounds.”
"Starbucks will continue to embrace and welcome customers from all backgrounds and religions in our stores around the world," a statement from Starbucks read.
It should be noted that Starbucks — cup design aside — sells an advent calendar as well as Christmas blend coffee.