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Toilet stool company dumps Kathy Griffin ad campaign amid photoshoot fallout

Utah-based toilet stool company Squatty Potty dumped comedian Kathy Griffin as the star of a new ad campaign after she held up a depiction of President Donald Trump's head, bloodied, and detached from a body. (Theo Wargo/Getty Images)

A toilet stool manufacturer dumped Kathy Griffin on Tuesday after the comedian posed in a gory photo shoot that included a depiction of President Donald Trump's severed head.

TMZ first released the footage and shortly thereafter, the internet and social media swirled with outrage. The fury led Griffin to later apologize.

"I am sorry. I went too far. I was wrong,” Griffin said in a video posted to social media.

“I sincerely apologize. I am just now seeing the reaction of these images. I’m a comic, I cross the line — I move the line, then I cross it; I went way too far," she said.

But Griffin's apology didn't float with the Utah-based toilet stool manufacturer Squatty Potty, whose Twitter page shows what Twitchy described as a "pooping unicorn."

Squatty Potty recently tapped Griffin to be the star of a new ad campaign, according to a company news release.

CEO Bobby Edwards issued a statement Tuesday in which he announced that the company would suspend ties with the embattled comedian.

“We were shocked and disappointed to learn about the image Ms. Griffin shared today. t was deeply inappropriate and runs contrary to the core values our company stands for," Edwards said. "In response, Squatty Potty has suspended its ad campaign featuring Ms. Griffin. We have acted swiftly and decisively to demonstrate our commitment to a culture of decency, civility, and tolerance."

Founded in 2011, Squatty Potty manufactures and sells various bathroom accessories. Its "flagship" product is the Squatty Potty stool, which the company said "is designed to help users assume the squatting position while using the bathroom, delivering fast, complete elimination with comfort and ease."

ABC's hit show, "Shark Tank," featured the company back in 2014. Squatty Potty went on to become the second most successful company in the history of "Shark Tank," according to a Squatty Potty news release.

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