Munroe Bergdorf, L'Oréal UK's first transgender model, was fired after making inflammatory statements on Facebook saying that "all white people are racist."
Bergdorf was one of five beauty ambassadors for L'Oréal's "YoursTruly True Match" campaign and had been called "the face of modern diversity."
The model's public sentiments about white people and racism brought an abrupt end to her budding career at L'Oréal.
The Daily Mail reported that Bergdorf embarked on an angry rant against white people, calling them all racist as a result of white privilege.
"Honestly," Bergdorf wrote on Facebook, "I don’t have energy to talk about the racial violence of white people any more. Yes ALL white people."
"Because most of ya'll [sic] don't even realise or refuse to acknowledge that your existence, privilege and success as a race is built on the backs, blood and death of people of colour," the British model continued. "Your entire existence is drenched in racism. From micro-aggressions to terrorism, you guys built the blueprint for this s**t."
"Come see me when you realise that racism isn't learned, it's inherited and consciously or unconsciously passed down through privilege," Bergdorf added. "Once white people begin to admit that their race is the most violent and oppressive force of nature on Earth … then we can talk."
"Until then stay acting shocked about how the world continues to stay f***ed at the hands of your ancestors and your heads that remain buried in the sand with hands over your ears," the post concluded.
L'Oréal released a statement Friday after Bergdorf's rant made its rounds on the internet and revealed that as a result of differing "values," L'Oréal made the decision to part ways with Bergdorf:
L'Oréal supports diversity and tolerance towards all people irrespective of their race, background, gender and religion. The L'Oréal Paris True Match campaign is a representation of these values and we are proud of the diversity of the Ambassadors who represent this campaign. We believe that the recent comments by Munroe Bergdorf are at odds with those values, and as such we have taken the decision to end the partnership with her. L'Oréal remains committed to celebrating diversity and breaking down barriers in beauty.
The company issued a follow-up statement on Twitter, which stated: "L'Oréal champions diversity. Comments made by Munroe Bergdorf are at odds with our values and so we have decided to end our partnership with her."
L’Oréal champions diversity. Comments by Munroe Bergdorf are at odds with our values and so we have decided to end our partnership with her.
— L'Oréal Paris UK (@LOrealParisUK) September 1, 2017
Bergdorf took to Facebook to clarify her original comments after L'Oréal announced its decision.
Explaining that her comments pertained to the Charlotteville violence, Bergdorf said that her rant was directed at "white supremacists" and was not written "this week."
She went on to discuss white privilege, how the "British Empire" was built "at the expense" of people of color, and sexism.
"When I stated that 'all white people are racist, I was addressing that fact that western society as a whole, is a SYSTEM rooted in white supremacy — designed to benefit, prioritise and protect white people before anyone of any other race," Bergdorf explained. "Unknowingly, white people are SOCIALISED to be racist from birth onwards. It is not something genetic. No one is born racist."
She later added, "Racism may be a jagged pill to swallow, but I suggest you force it down quickly if you want to be part of the solution."
After L'Oréal issued their statement on Twitter, Bergdorf doubled down on her defense and took a swipe at the beauty brand.
"This makeup brand cares about nothing but MONEY," Bergdorf wrote on Facebook. "I urge you to boycot [sic] L'Oréal Paris. I can't express how disappointed I am in the entire team in dealing with misquotes that were entirely placed out of context."