Airbnb on Monday released an ad presumably riffing on President Donald Trump's reported "s**thole" remarks that were made in reference to immigration from African countries.
What's in the ad?
"We heard there's been some expletive-filled interest in these beautiful destinations," text reads as the ad begins, and which features scenery from Haiti, El Salvador, and Africa.
"We also know a few people who would love to show you around," the ad continues, showing smiling faces and shining sun.
The ad's hook reads, "Let’s open doors, not build walls," and includes the hashtag "#WeAccept."
According to CNBC, the company paid a six-figure sum to run the ad on cable networks.
What's the history?
Trump found himself bearing the brunt of heavy criticism after he allegedly said some African nations are "s***hole countries." The comments reportedly occurred during a White House immigration meeting with lawmakers.
To date, Trump has denied using that specific term to describe certain countries.
This isn't the first time Airbnb crafted what appeared to be an anti-Trump-centric ad for consumers.
Airbnb in 2017 released a Super Bowl ad titled "We Accept," which celebrated worldwide diversity and preached acceptance for all.
"We believe no matter who you are, where you’re from, who you love, or who you worship, we all belong," scrolling text in the ad reads. "The world is more beautiful the more you accept."