Waitrose supermarket in the United Kingdom didn't want anyone to be left out this Mother's Day, so it added a "Happy You Day" card to its lineup, The Times reported.
The company told The Times that its gender-neutral card, which leaves out the word "mother" was an attempt at “broadening out who the cards can go to, whether it’s grandmas or transgender mums.”
Mother's Day, or Mothering Sunday, the church's traditional name in the U.K., was Sunday.
Other U.K. retailers offered similar cards that catered to gay parents.
“Two mums are better than one” and “Dad, thanks for being the most amazing mum” are among the cards offered at the card shop, Scribbler.
There was even a card for gay children to give their mother.
"Mother, you made me gay. I'm not complaining, it's fabulous," the card reads.
Some trans activists have called for Mother's Day to be renamed. Among the suggested names are Guardian's Day and Carer's Day, according to The Times.
Waitrose creates gender-neutral 'Happy You Day' Mother's Day card https://t.co/qYuKz9Y3gw https://t.co/aI1ZOcYtXZ— Daily Mirror (@Daily Mirror)1520772985.0
Do U.S. retailers offer these types of cards?
Two years ago, U.S. card retailer Hallmark released Mother's Day cards for same-sex couples.
Traditional cards don't fit with non-traditional family structures, Lauren Benson, creative director at Hallmark Cards told USA Today in a 2016 interview.
“Now you see a huge range of situations represented including pet moms to two-moms and former in-laws,” Benson said. “We are really trying to represent a diverse range of relationships that represent current society.”
Mother's Day is May 13.