A commercial advertising Heineken beer is being criticized as being outrageously racist.
Here's the commercial - judge for yourself:
Watch this Heineken commercial where a fair-skinned bartender slides a beer past 3 dark-skinned Black folks (2 wome… https://t.co/szM549PIyM— L E F T, PhD ⚫️ (@L E F T, PhD ⚫️)1522082202.0
The commercial shows a bartender who spots a lighter skinned woman who is disappointed in her beer, so he slides a beer to her. On its way, it passes three black persons, one man and two women.
When the beer arrives to the woman, the beer motto is seen on screen, "sometimes, lighter is better."
Some viewers thought that the juxtaposition of the motto of the beer and the darker skinned black people implied a connection to lighter skin color being better.
The narrative especially took hold after rapper Chance posted about it on his twitter account.
"I think some companies are purposely putting out noticably racist ads so they can get more views," he tweeted. "And that s**t racist/bogus so I guess I shouldn’t help by posting about it."
"The “sometimes lighter is better” Hienekin [sic] commercial is terribly racist omg," he concluded.
The company defended its tagline, saying it only applied to the beer, but admitted that the commercial had "missed the mark."
Here's a news report about the controversy: