Should you say “Om,” or “Baa?” That might depend on whether you’re in a traditional yoga class or one with goats.
Yoga classes with goats began growing in popularity about a year ago, and the trend continues to gain traction, WJZ-TV reported. Goat yoga classes are popping up across the nation, from Los Angeles to Baltimore.
Why is it popular?
The bottom line? People are willing to pay $35 to take a yoga class with goats. And some entrepreneurs are cashing in on it.
“We ‘kid’ you not,” the TV station reported, just one of the bad puns that seem to naturally flow from taking an exercise class with the popular farm animals. The goats freely roam around during the classes and sometimes hop onto a student's back while she strikes a yoga pose.
Janice Ingson of “Yoga with Goats Maryland” holds classes at two locations in Glenelg: Emma’s Daisy Hill Farm and Sapling Range Estate. The first class she held sold out in 12 hours, WJZ reported Wednesday. In the first weekend, the wait list had grown to 500 people.
“Part of yoga is interacting with the world around you without getting frazzled,” Ingson told the TV station. “So I feel like it’s a really adorable tool. It’s just fun for people. It’s a relief from their busy weeks or lives. For some people, it’s actually quite therapeutic. It helps them heal.”
Ingson's website explains how she got her start.
It all started when Molly Dearstine approached Janice about holding yoga classes with the pygmy goats on her farm. It seemed like a fun idea, so it happened.
What neither of these women realized was the profound effect that having baby goats present during a yoga class would have! The tiny creatures helped to dramatically elevate the moods of each person present in each class, so the classes continue.
She’s not the only one who is finding success.
What about other yoga classes with goats?
Lainey Morris, who started Original Goat Yoga classes in Corvallis, Oregon, reportedly made $160,000 in revenue during her first year in business in 2016. This year, she expects that amount to double and for the business to become profitable.
That sounds good, but the business isn't cheap to run.
"I just didn't think it would be six figures in expenses," she told CNBC in an April interview.
Morris soon had 2,300 people on a wait list. In November, she left a job with a secure paycheck and medical benefits to run her goat yoga business full time.
"Everyone thinks I'm an international whack job," Morris told the news outlet.
A friend loaned Morris $75,000 to get the business going.
"I figured it would take me about $50,000 in expenses," Morris said, "and it's actually ended up about triple that."
No one knows for sure if goat yoga is here to stay or it's just a passing fad.
Until then, “It’s the yoga trend you’ve just ‘goat’ to try,” WJZ reported.