FedEx will soon end its program that offers discounts for business members of the National Rifle Association, Reuters reported.
The news comes just days after the massacre that left 11 people dead in a Jewish synagogue in Pittsburgh, but the company said its decision isn't related to the incident or any other mass killing.
The NRA program is only one of the dozens of organizations that FedEx is moving to new pricing programs, the company revealed. FedEx said it has been quietly notifying customers of the changes by mail since early October.
Why is the program ending?
The NRA wasn't bringing in enough business to merit its own deal, according to the report.
FedEx previously resisted in joining the mass exodus of major businesses with ties to the NRA after 17 students and faculty were murdered Feb. 14 at a high school in Parkland, Florida.
Delta Air Lines, United Airlines, Hertz, Enterprise, and others quickly severed ties with the NRA after the incident.
But FedEx did not.
"FedEx is a common carrier under federal law and therefore does not and will not deny service or discriminate against any legal entity regardless of their policy positions or political views," the company said in a statement, according to USA Today.
It also said it supported a citizens' right to bear arms, as well as restricting so-called assault rifles to the military.
"While we strongly support the constitutional right of U.S. citizens to own firearms subject to appropriate background checks, FedEx views assault rifles and large capacity magazines as an inherent potential danger to schools, workplaces, and communities when such weapons are misused," FedEx said. "We therefore support restricting them to the military."
According to Reuters, the decision to end the deal with the NRA is "still significant."
"It suggests the NRA no longer has the economic clout to inspire fear in the corporate world," the report said.
The report went on to claim that gun-rights' lobbyists "have resisted both technology that could make firearms safer and no-brainer efforts like making more federal data on firearms incidents readily available."
"As customers and investors change their views, businesses no longer need to take an overtly political stance — they can just follow the money," Reuters wrote.