A new poll commissioned by 5W Public Relations found that the image of the popular Mexican beer brand Corona might be taking a hit as Americans could be confusing it with the similarly named coronavirus — or COVID-19 — disease.
According a news release shared by the large PR firm, 38% of beer-drinking Americans indicated they would not buy Corona beer "under any circumstances now."
However, among Americans who already drink Corona regularly, only 4% said they would stop consuming it, while 14% responded they would stop ordering it in public venues, such as bars and restaurants.
'There is no question that Corona beer is suffering because of coronavirus'
Still, it appears as though negative news headlines related to the virus are affecting how Americans view the beer brand, despite the fact that there is no relationship between Corona beer and the coronavirus.
"There is no question that Corona beer is suffering because of the coronavirus. Could one imagine walking into a bar and saying 'Hey, can I have a Corona?' or 'Pass me A Corona,'" 5W's founder and CEO Ronn Torossian said. "While the brand has claimed that consumers understand there's no linkage between the virus and the beer company, this is a disaster for the Corona brand. After all, what brand wants to be linked to a virus which is killing people worldwide?"
The survey, which was conducted by YouGov, also found that the Corona brand's "buzz score," which indicates whether U.S. adults have heard negative or positive views about the brand, dipped from a high score of 75% at the beginning of the year to 51% in late February 2020.