Celebrity climate group to spend $80 million to promote Biden's climate change agenda ahead of 2024 election

Climate activism group Climate Power has committed $80 million in advertising funding in association with several other environmental groups to promote President Biden's policies.

The group, operated by a plethora of politicians and activists, is also supported by an advisory board of popular celebrities and artists.

The ad campaign, according to CNN, seeks to broadly inform voters about Biden's climate change agenda. Despite this, just 43% of Americans approved of Biden's handling of the issue in a recent Washington Post/University of Maryland poll.

Ads will launch digitally and on television heading into the 2024 election and will specifically target Spanish-speaking voters, along with young voters.

Climate Power's executive director, Lori Lodes, assured voters that they would like Biden's plans if they knew about them.

“People overwhelmingly support what President Biden has done to combat climate change — but only if they hear about it,” she said. “Our campaign plans to bridge the information gap around the clean energy plan by meeting Americans where they are and telling the story of our climate progress.”

Other climate funds including the League of Conservation Voters Action Fund, NextGen PAC, the Sierra Club, and the NRDC Action Fund have also endorsed Biden.

Despite the separate endorsements, Climate Power was founded by the League of Conservation Voters and the Sierra Club. In fact, Sierra Club President Ramon Cruz is on the advisory board for Climate Power.

Climate Power refers to itself as an "independent strategic communications and paid media operation focused on building the political will and public support for bold climate action."

The company is made up of series of career political activists and politicians such as Michelle Deatrick, founder and chair of the DNC Environmental and Climate Crisis Council. Other National Advisory Board members include Rhiana Gunn-Wright, co-author of the Green New Deal, South Carolina state House member Harold Mitchell Jr., Mayor of Pittsburgh Bill Peduto, and the president of the American Federation of Teachers, Randi Weingarten.

The Creative Council Advisory Board boasts celebrities such as actresses Rosanna Arquette, Connie Britton, and Zooey Deschanel.

One of President Biden's most peculiar climate plans was revealed in August 2023 as a carbon capture program. The $1.2 billion program was designed to capture "legacy carbon" from the air and then permanently store it underground or convert it to concrete to offset emissions.

The process of injecting carbon into concrete materials is done in hopes that the amount of the stored carbon is greater than the amount output by the processing of said concrete.

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