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Bud Light tried encouraging people to enjoy drinking some beer over the weekend, but the embattled brand was ratioed as a torrent of negative responses flooded the comments, demonstrating the predicament Anheuser-Busch faces as it struggles to shake the sustained public backlash ignited earlier this year by enlisting transgender influencer Dylan Mulvaney to peddle the beverage.
The tweet on Friday, which is the last one that has been posted on the account, simply featured a photo of Bud Light cans nestled in ice, along with a message on the post that read, "It's 4th of July weekend, enjoy some beer."
Blaze Media president Gaston Mooney succinctly slammed the company, tweeting, "Your company and beer sucks."
"I identify as a non-Bud Light drinker," Carmine Sabia tweeted.
"That's not beer. It's Tranny Water," Jordan Schachtel tweeted.
Many left comments announcing that they plan to drink beer — just not that beer.
"We will. It won’t be yours," Joey Mannarino declared.
"We will definitely be having some beers, just not Anhueser Busch products," someone else wrote.
"Will do," someone else wrote, while sharing a picture of Corona Extra bottles.
After a prolonged period without any new content, the Bud Light Twitter account resumed tweeting in June, only to be greeted by ratio after ratio.
Last week, Mulvaney said that the brand had not reached out to him amid the cultural firestorm.
Reports indicate an Anheuser-Busch spokesperson said in a statement that the company remains "committed to the programs and partnerships we have forged over decades with organizations across a number of communities, including those in the LGBTQ+ community. The privacy and safety of our employees and our partners is always our top priority. As we move forward, we will focus on what we do best — brewing great beer for everyone and earning our place in moments that matter to our consumers."
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Alex Nitzberg is a staff writer for Blaze News.