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Cadbury chocolate faces mockery for its new product meant to promote diversity

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Social media users joked that racism had been 'solved,' but others say it was an insult

Image source: YouTube screenshot

Social media is mocking Cadbury's new product, the "Unity Bar," after what it says is a failed attempt to promote diversity.

The bar, which is exclusive to India, was announced for its intent to honor India's Independence Day, which was Aug. 15.

What are the details?

Social media is taking Cadbury to task over its Unity Bar, which features four different kinds of chocolate.

The company released the chocolate in partnership with Ogilvy.

The chocolate in the confection includes dark, "blended," milk, and white, all in one bar, and was aimed to promote unity of "people of different castes, creed, languages, regions and religions."

About its new product, the company tweeted, "This Independence Day, let's celebrate a country that stands united in its diversity. Presenting the Cadbury Unity Bar, India's first chocolate with dark, blended, milk and white chocolate all under one wrap. #CadburyUnityBar #IndependenceDay."

In a statement, Ogilvy said:

India is a diverse country, with people of different castes, creed, languages, regions, religions. Everyone living together, but not always with love. Dairy Milk, which is loved by everyone, wanted to send a powerful message of unity. So we worked with the brand to create the Unity Bar: India's first chocolate made of dark, blended, milk and white chocolate — all united in one bar.

What are people saying about this thing?

A myriad of social media users joked that racism had been "solved" because of Cadbury's new chocolate bar. Other social media users were less lighthearted when talking about the bar, saying that it was an insult.

Here are some of the more interesting responses to Cadbury's latest debut.

Cadbury Unity Bar www.youtube.com

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