Hershey's has brought back its "SHE" bar as part of an International Women's Day campaign to push more of its chocolate in Canada.
Although the company claims to want to "shine a light on the women and girls who inspire us every day," among the five individuals enjoying the spotlight is a man masquerading as a female.
The inclusion of a male transsexual in a purported celebration of women and womanhood has outraged many online, prompting calls for a boycott and claims that Hershey's is "erasing women."
The individual who calls himself Fae Johnstone is a transsexual activist and executive director of Wisdom2Action. According to his website, Johnstone is also a "white settler, from a middle class family," as well as the first male transsexual to serve on the board of directors of the YWCA Canada.
Johnstone tweeted Wednesday, "The chocolate's out of the wrapper! Honoured to be featured in this campaign by @Hersheys Canada for #InternationalWomensDay alongside 4 brilliant sisters and change-makers."
Johnstone noted that Canadian convenience stores would now be carrying the so-called special edition SHE chocolate bars with his face and the four featured women on them, adding, "We still have a long way to go in the fight to end misogyny, patriarchy and gender-based violence. I hope this campaign helps give more young women and girls role models and possibility models. And shows them how we can be change the world, together."
The four women in the Hershey's campaign were Kélicia Massala, Rita Audi, Naila Moloo, and Autumn Peltier. Massala and Audi are "gender equality" activists. Moloo is a "climate tech researcher." Peltier is a native rights and water activist.
This campaign was executed in partnership with the United Nations Foundation's GirlUp, a leftist nonprofit that dabbles in climate alarmism and pro-abortion activism.
Canadian writer and conservative columnist Sue-Ann Levy replied, "Never did like Hersheys chocolate."
One user wrote, "I hate it when you get a candy bar and you find out it has nuts after the first bite."
Johnstone reportedly blocked Mia Cathell after the Townhall reporter tweeted, "What an insult to feature a man role-playing as a woman for International Women's Day. An affront to REAL women everywhere."
Abigail Shrier, author of "Irreversible Damage: The Transgender Craze Seducing Our Daughters," wrote, "You get the feeling that these companies *always* despised women -- they were just waiting for the right moment to stick it to us. Here's the thing about real women, @Hersheys : We have long memories."
Former transsexual Oli London tweeted, "Go Woke, Go Broke ... Hersheys chocolate has just disrespected women all over the world by having a MAN who regularly tweets his hatred towards WOMEN become the face of the brands 'International Women’s Day' campaign!"
The account @LeftismForU noted, "The same people who call to 'smash the patriarchy' are the ones supporting putting men playing dress up into women's spaces."
According to trends24, #BoycottHersheys was the top trending topic on Twitter as of the time of publication.
Hershey's alleged erasure of women comes just weeks after Burberry ran an LGBT ad campaign featuring a woman with mastectomy scars from suspected cosmetic surgery.
TheBlaze previously reported that the campaign's critics accused Burberry of seeking to normalize self-mutilation and the transmogrification of healthy young women.
Concerned Women for America tweeted, "Burberry’s new ad campaign has nothing to do with selling clothes but selling an ideology to young women that they were born in the wrong body and the only way to feel better is to become a boy. Stop glorifying and normalizing self-mutilation."
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