As Americans suffer the financial strain caused by high gas prices, Krispy Kreme is offering customers the opportunity to score a dozen delicious glazed doughnuts for the national average price of a gallon of gas.
The deal will be available on Wednesdays each week from April 13 through May 4, and doughnut lovers can order up to two dozen doughnuts at the discounted rate. The price is determined, "based on the national average price of a gallon of regular gasoline in the United States on the Monday at the beginning of the week," according to a press release. People with a hankering for Krispy Kreme can order a dozen doughnuts today for just $4.11.
The promotion plays upon a grim theme: Americans have been forced to shell out more of their hard earned money to fill up their tanks due to high fuel prices. According to AAA, the average price for a gallon of regular gas as of Wednesday is $4.083.
"While Americans deal with the rising PPG – price per gallon – of gasoline, we’re lowering our PPOG – price per Original Glaze," Chief Marketing Officer Dave Skena said, according to Krispy Kreme. "Inflation and high gasoline prices are serious and forcing families to make tough tradeoffs. We know that despite the high gas prices people have to be out and about anyway. So, for the next several Wednesdays, we hope providing a little doughnut deflation will allow them to share some smiles during a difficult time. A dozen Original Glazed Doughnuts for the price of a gallon of gas will help our fans make midweek a little sweeter for their friends and family."
Rising inflation poses a significant financial burden to Americans and could hurt Democrats during the upcoming midterm elections. The U.S. Bureau of Labor Statistics issued a consumer price index report which said that the all items index had risen by 8.5% during a one-year period.
"Getting inflation under control will require more aggressive action by a Federal Reserve that waited too long to act," Democratic Sen. Joe Manchin of West Virginia said in a statement. "It demands the Administration and Congress, Democrats and Republicans alike, support an all-the-above energy policy because that is the only way to bring down the high price of gas and energy while attacking climate change."
"When brands start using inflation as part of their promotional effort, it does tell you it’s becoming pretty well established in the economy," clinical professor of marketing at Northwestern University Tim Calkins said, according to NBC News.