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M&M's walks back new woke 'spokescandies' after backlash, hires actress to promote brand instead: 'A spokesperson America can agree on'

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Photo by Jon Kopaloff/Getty Images

The new, special-edition packaging of M&M's did not last long. Just two weeks after the chocolate candy brand announced that an "all-female" version would soon hit the shelves, its parent company, Mars, has decided to put that marketing campaign on "pause."

On January 5, M&M's made the announcement of the female packaging and announced updates to the iconic "spokescandies" that have appeared in commercials for years. For the new look, female spokescandies Green and Brown were redesigned to tone down their femininity. Green wore sneakers instead of white go-go boots, and Brown wore heels that were lower and more square compared with the high heels she had worn in the past. M&M's even gave hints that the two characters were in a lesbian relationship.

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