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M&M's goes woke, offers 'all-female' candy package featuring new Purple character who promotes inclusivity

Photo by: Jeffrey Greenberg/Education Images/Universal Images Group via Getty Images

Mars, the parent company of the beloved M&M's chocolate candy, has decided to go "woke" — again. On Thursday, the company announced that it will offer a special edition "all-female" M&M's package which will feature the new Purple character designed to promote inclusivity.

The "all-female" M&M's packages will look markedly different than the traditional packages, so consumers should have no difficulty deciphering between the two. The "all-female" packages will include only three colors: brown, green, and the latest addition to the M&M's cast, purple.

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