Yahoo rejects political ad that features the phrase 'Let's Go Brandon,' because the expression 'would be considered overly inflammatory and offensive'

Yahoo is rejecting U.S. Senate hopeful Jim Lamon's advertisement that includes the phrase "Let's Go Brandon."

Fox News reported that it obtained an email exchange in which Yahoo turned down the ad.

"We would not be able to approve this ad due to the use of 'Let's Go Brandon,' which would be considered overly inflammatory and offensive. If that is excluded we would be able to approve it," a Yahoo manager informed TAG Strategies on Wednesday, according to Fox News, "If that is excluded we would be able to approve."

The "Let's Go Brandon" political meme, which is a euphemism for the profane phrase "F*** Joe Biden," rapidly achieved popularity on the political right last year.

The veiled jab at the president had its genesis when a reporter was interviewing NASCAR driver Brandon Brown after Brown had just won a race.

As the reporter was speaking, the crowd was chanting, "F*** Joe Biden."

But the reporter remarked, "you can hear the chants from the, the crowd — let's go Brandon."

"If you are pissed off about the direction of our country, let's go. If you're ready to secure the border and stop the invasion, let's go," Lamon says in the video. "Let's take the fight to Joe Biden and show him we the people put America first. The time is now. Let's go Brandon."

Jim Lamon for U.S. Senate Ad: Let's Gowww.youtube.com

Democratic Sen. Mark Kelly, who entered office in December 2020 after winning a special election the month before, is pursuing a full term in office.

Lamon is just one of the multiple people competing in the Republican Senate primary in Arizona.