Technology has done incredible things to make our everyday lives better. But there’s a huge downside to constantly being on your phone: You’re never bored. Author Martin Lindstrom talked about his new book “Small Data: The Tiny Clues That Uncover Huge Trends” and the importance of boredom to allow for creativity on Friday’s “The Morning Blaze with Doc Thompson.”
“We have become so obsessed with technology these days that we really forget about being human,” Lindstrom said.
A forensic consultant and brand expert, Lindstrom studies the clues that help brands know what people want to buy. In his latest book, he explored how the age of smartphones and constant information is affecting everything from the way people eat ice cream to what happens when you’re sitting at a bar waiting on your friends. Now that people can check their smartphones during downtime, boredom no longer exists — and that’s not a good thing, according to Lindstrom.
“Boredom is the foundation for having that space you need to be creative,” Lindstrom said, explaining that too much technology can actually erase some of our humanity. “We are not present enough.”