What does it take to build a company? A focus on your customers and a drive for change, entrepreneur Dan McDonough, Jr. says.
McDonough joined “The Morning Blaze with Doc Thompson” on Tuesday to talk about his customer-focused telecom business as part of the “Building America” guest series. Charleston-based Elauwit is built on the philosophy that your service is worth paying for if you’re engineering the experience to be better for your customers.
Because people often have bad customer experiences with telecommunications, “we decided to build an internet provider around a customer experience company,” McDonough said. Elauwit tapped into a niche market and is based on making the customer’s experience better. People are willing to pay more for a more enjoyable, customer-focused experience, and following that philosophy has helped Elauwit grow, McDonough explained.
“That sort of nimble behavior on our part has enabled us to sit at tables that we otherwise wouldn’t be invited to,” he said.
While the company doesn’t operate in single-family homes, Elauwit connects customers in all 50 states, installing and operating telecom networks in hotels, apartment complexes, medical facilities and other building communities.
McDonough, who has been building businesses for more than two decades, also talked about his years as an entrepreneur and what it takes: “You have to be somebody who wants to see change.” To be an entrepreneur, you need to be able to take a risk; you need to want change; and you must be ready to build something, he asserted.