Do you really love your Burger King? If you live in Russia, you can participate in the company’s whoppercoin promotion, a rewards program that uses digital currency to let you earn more burgers.
For each rouble spent, customers get a whoppercoin. When they collect a certain number of whoppercoins, they can spend the virtual cash for real food. Doc Thompson, Kal Elsebai and Keith Malinak had the story on Thursday’s “The Morning Blaze with Doc Thompson.”
“Maybe we should get in on this thing on the ground level here,” Kal said. “Go buy a couple whoppercoins.”
Burger King is working on iOS and Android apps to let people keep whoppercoins in a digital wallet so they can easily save, trade and share them, BBC News reported. While it has some similarities to bitcoin, the new digital currency is a standalone system.
Based on current prices, customers can likely get a free Whopper for every five or six hamburgers they purchase. While whoppercoin is essentially a customer loyalty program, Burger King Russia is pitching it as a bigger investment, given the rise of digital currency.
"Eating Whoppers now is a strategy for financial prosperity tomorrow,” Ivan Shestov, head of external communications at Burger King Russia, said in a statement reported by Business Insider.