Watch LIVE

Taco Bell is America's No. 1 Mexican restaurant. But here's why Chipotle could bounce back.

Doc Thompson

What happened? 

Taco Bell is the country's favorite "Mexican restaurant," surpassing Chipotle and Moe's Southwest Grill in a new survey.

The Harris Poll EquiTrend Study gauges a brand's popularity based on consumer's familiarity with the brand, the quality of the food offered and the likelihood that they'll consider returning to the restaurant in the future.

Could Chipotle make a comeback? 

Does Taco really count as Mexican food? Why has it stayed so popular among younger consumers? And can Chipotle overcome its bad PR to be No. 1 again? Doc, Kris and Chef Patrick asked the important questions about this food headline on today's show.

Chef Patrick pointed out that Chipotle recently acquired a secret weapon. Brian Niccol, the CEO who turned Taco Bell around, is now bringing his expertise to Chipotle. The Mexican-inspired burrito and bowl chain reigned as No. 1 in the Harris study before food poisoning at several locations undermined its brand in 2016.

To see more from Glenn, visit his channel on TheBlaze and watch "The Glenn Beck Radio Program" live weekdays 9 a.m.–noon ET or anytime on-demand at TheBlaze TV.

Most recent
All Articles