This major brand is the latest to jump on the social justice bandwagon

Procter & Gamble is the latest brand to use social justice in an advertising campaign, releasing an ad earlier this month about “the talk” black parents have with their children.

Michelle Malkin wrote about the ad, and Glenn Beck shared the story on Monday’s “The Glenn Beck Radio Program.” Malkin said the ad “plays as a kinder, gentler version of Black Lives Matter propaganda.”

"So now Procter & Gamble is now spoon-feeding our society?" Glenn asked.

Part of the “My Black Is Beautiful” ad campaign, the new 1:10 TV spot features scenes like a mom talking to her teenage daughter about "when" she will get pulled over by a police officer while driving, not "if."

To see more from Glenn, visit his channel on TheBlaze and listen live to “The Glenn Beck Radio Program” with Glenn Beck, Pat Gray, Stu Burguiere and Jeffy Fisher weekdays 9 a.m.–noon ET on TheBlaze Radio Network.