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Company Responds to Beyonce's Banned 'Too-Sexy' Perfume Commercial

"It was aimed at a vast selection of music programs to target a young adult audience."

R&B singer Beyonce Knowles launched her first ever perfume this year called "Heat." This week, it lived up to its name when a commercial for the fragrance was banned from British daytime television because it was too sexual. The company is now defending the racy the commercial, which features the singer in a low-cut, hot-red satin minidress and showing a lot of skin.

MTV details the company's response:

In a statement from perfume maker Coty that was posted on, the company notes that it doesn't think there's anything too explicit about the TV spot, maintaining that it is "intended to reflect the singer Beyoncé's personal 'sexy chic' style." And while Beyoncé's cleavage is exposed at certain parts of the commercial, Coty added that it's not "overtly graphic or explicitly sexual and at no point was Beyoncé naked."

The company continued, "It was aimed at a vast selection of music programs to target a young adult audience. It would therefore be consistent with the expectations of viewers of those sorts of programs."

"We considered that Beyoncé's body movements and the camera's prolonged focus on shots of her dress slipping away to partially expose her breasts created a sexually provocative ad that was unsuitable to be seen by young children," U.K.'s Advertising Standards Authority said.

The ad now cannot air before 7:30 p.m.

CNN debated the issue yesterday:

One last thing…
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