Wrapping up Tuesday's edition of "Morning Joe" was a segment on TV that launched with a full-court press from all in the room on behalf of Al Jazeera's English-speaking service to gain access to the American cable systems. Joe and his group wondered aloud why the cable network was not on any major systems here in America.
NY Times Media writer Brian Stelter shared some insight about the controversial and frequently seen as anti-American network stating;
"Their commentators might makes us cringe at times, but they've got the news gathering that nobody has, that's gonna win out."
"Is Al Jazeera anti-American? I feel that's being drowned out by the raw coverage. They're the main ones with these live shots out of Egypt, that counts for something."
Is the esteemed Times writer saying that a viewer should look beyond the feelings and statements of anchors if the news gathering ability of a channel is viewed as exceptional? Is he also stating just because Al Jazeera happened to be on the scene in Cairo before anyone else, they should be given a free pass for being anti-America?
Mr. Stelter also quoted that 1.6 million Americans had watched the coverage online via Al Jazeera's website, indicating that cable operators should pay close attention to those numbers. That fact should be of interest to the cable companies. It is also interesting when compared with the typical daily audience numbers from Morning Joe (courtesy of TV By The Numbers)
In the vital demo of 25-54yr olds, MSNBC's Morning Joe did not even crack the 100,000 mark.
Perhaps the cable companies are looking at their options and may consider a wholesale swap of Al Jazeera English for the ratings challenged MSNBC. And if that idea is already in the ether, it might just explain the pro Al Jazeera attitude of the Morning Joe crew.