Former vice-president Al Gore is back with a new global warming campaign. This morning, he announced the launch of "The Climate Reality Project," an initiative he claims is intended to "...broadcast the reality of the climate crisis."
In a brief article for the Huffington Post, he laments "extreme weather" and claims that companies are using big tobacco's "deceitful playbook" in an intentional effort to mislead the public:
They have nearly unlimited resources to sow doubt, but we have one critical advantage: Reality is on our side...
This campaign is called The Climate Reality Project. We will invite people to discover for themselves the truth about climate change for themselves, and reject the mistruths they hear every day.
The campaign will begin with a large-scale, global event called "24 Hours of Reality." This happening, scheduled for September 14-15, will be presented in numerous languages and in 24 time zones. Below, watch Gore's introductory video that further explains the initiative:
...24 Hours of Reality is a worldwide event to broadcast the reality of the climate crisis. It will consist of a new multimedia presentation created by Al Gore and delivered once per hour for 24 hours, in every time zone around the globe. Each hour people living with the reality of climate change will connect the dots between recent extreme weather events — including floods, droughts and storms — and the manmade pollution that is changing our climate. We will offer a round-the- clock, round-the-globe snapshot of the climate crisis in real time. The deniers may have millions of dollars to spend, but we have a powerful advantage. We have reality.
This new project will replace's Gore's Alliance for Climate Projection (a group that claims to have five million members across the globe). The former vice-president will chair Climate Reality.
This announcement comes after a vocal month for the former politician. Last month, Gore took to the pages of Rolling Stone to criticize President Barack Obama's record on clean energy and climate change. He writes:
President Obama has thus far failed to use the bully pulpit to make the case for bold action on climate change. After successfully passing his green stimulus package, he did nothing to defend it when Congress decimated its funding...
He has also called for a massive expansion of oil drilling in the United States, apparently in an effort to defuse criticism from those who argue speciously that "drill, baby, drill" is the answer to our growing dependence on foreign oil.
PBS Newshour spent some time debating Gore's Rolling Stone piece and the realities of Obama's environmental movements thus far:
What comes after the Climate Reality launch event? That is yet to be determined, but if the initiative rolls out as planned, it is certain to gain quite a bit of attention.