Methamphetamine is an addictive stimulant that has gained prevalence in the United States. In Montana, a state that was once known for having major problems with the drug, usage rates have decreased as anti-drug advocates have worked fervently to try and stem the problem.
In September, the Blaze reported on some of the controversial commercials that the Meth Project has launched. These videos, as you may recall, were extremely effective and graphic. The Meth Project, which has become known for its groundbreaking and captivating video spots, is often credited for helping raise the awareness that has led to a major decline in drug abuse.
In September, CBS News reported that meth use is down in Montana by 63 percent since the ads started running back in 2005. The state, which once ranked 5th in the nation when it came to meth use, now ranks 39th.
Now, this same group has commissioned famed director Darren Aronofsky to put together four groundbreaking PSAs. If you're unfamiliar with his work, these films may trigger your memory -- "Black Swan," "Requiem For a Dream" and "The Fountain," among others.
If you're familiar with these films, you know that they contain graphic images and subject matter. "Requiem For a Dream," in particular, uniquely suits Aronofsky for a role with the Meth Project, as the film dealt intensely with the negative impact of drug and substance abuse.
Media Bistro's Agency Spy blog writes, "Perhaps no other major motion picture in history better captured the horror of heroin and speed addiction, as we watched the film’s characters lose their dignity, limbs and sanity due to a heavy reliance on drugs." Clearly, there's a reason the group chose Aronofsky to complete the task.
The ads are so graphic that it's a wonder they'll be airing on television at all. But according to numerous sources, the spots, which deal with attempted suicide, gay sex and a number of other controversial issues, will, indeed, make it to the small screen.
Below, see the first of the four new spots. In the clip, called "Deep End," you'll see a young girl who has been abusing meth. The scene quickly devolves and it becomes apparent that she is making a suicide attempt, as her mother discovers her in the process and tries to stop her (caution: graphic):
In another ad, entitled "Desperate," a young boy meets a man at a hotel in an attempt to earn money for his meth habit (caution: sexual imagery):
In the third ad, called "ER," another young woman is seen being restrained in a hospital bed. Her friend, after seeing the result of her drug abuse, appears unfazed and goes out to the car to "light up" (caution: disturbing images):
And finally, there's "Losing Control," which depicts a young boy being abused by his brother. The brother, of course, is attempting to steal money from the boy to support his meth addiction (caution: violence):
You can see other Meth Project ads here. The group hopes that the graphic nature of these clips will prevent drug use, while helping those who may already be using.
These ads, along with the campaigns surrounding them, may have had a profound impact on usage and abuse, although it is tough to be sure. Regardless, the spots certainly serve as a graphic, yet worthwhile, conversation piece.
(H/T: Huffington Post)