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In America, there are pie and hotdog-eating contests. In Russia, there is now a competition to see how much caviar you can swallow.
Twelve contestants were selected from a lottery to compete in the first-ever eating contest featuring the pricey fish eggs.
The winner, 49-year-old Alexander Valov, devoured 1 pound of caviar in one minute and 26 seconds. After eating the roughly $5,000 worth of caviar, Valov was awarded 10,000 rubles ($340) and several jars of caviar.
The contest cost $70,000 to produce. That's a lot of caviar.
Look here for a gag-inducing photo of the winner in action.
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