Image source: YouTube
© 2024 Blaze Media LLC. All rights reserved.
Ashton Kutcher 'Brown Face' Snack Ad Pulled Over Complaints of Racism
May 03, 2012
"meant to provide a few laughs."
Snack brand Popchips has pulled part of an advertising campaign featuring actor Ashton Kutcher after complaints that Kutcher's brown-faced portrayal of an Indian character was racist.
The campaign was meant as a parody of an online dating video in which Kutcher portrays several different "bachelors" looking for love. One character, Bollywood producer "Raj," featured Kutcher in a wig, brown makeup and speaking in a sing-song affect. The spot -- posted Wednesday -- quickly prompted a backlash from Indian Americans, who directed their anger to the company's Facebook and Twitter accounts.
In a message on the company's website, Popchips founder and CEO Keith Belling said the intention was not to offend anyone with the ad.
"Our team worked hard to create a light-hearted parody featuring a variety of characters that was meant to provide a few laughs. We did not intend to offend anyone. I take full responsibility and apologize to anyone we offended," Belling said.
The official clip solely featuring "Raj" has been pulled from YouTube but you can see another version below:
Want to leave a tip?
We answer to you. Help keep our content free of advertisers and big tech censorship by leaving a tip today.
Want to join the conversation?
Already a subscriber?
more stories
Sign up for the Blaze newsletter
By signing up, you agree to our Privacy Policy and Terms of Use, and agree to receive content that may sometimes include advertisements. You may opt out at any time.
© 2024 Blaze Media LLC. All rights reserved.
Get the stories that matter most delivered directly to your inbox.
By signing up, you agree to our Privacy Policy and Terms of Use, and agree to receive content that may sometimes include advertisements. You may opt out at any time.