Google has launched a worldwide campaign for gay rights, a top executive said Saturday.
The "Legalize Love" initiative is to promote human rights and tackle employment discrimination in countries with "anti-gay laws on the books," Google said in a written statement, according to CNN.
Mark Palmer-Edgecumbe, the company's head of diversity, made the official announcement during an LGBT professional summit in London. The campaign's first two target countries are Poland, which does not recognize same-sex couples, and Singapore, which criminalizes gay sex. "Legalize Love" will eventually spread to every country where the search engine giant has offices, according to the LGBT professional networking site Dot429.
"We want our employees who are gay or lesbian or transgender to have the same experience outside the office as they do in the office," Palmer-Edgecumbe said. "Singapore wants to be a global financial center and world leader and we can push them on the fact that being a global center and a world leader means you have to treat all people the same, irrespective of their sexual orientation."
According to Dot429, the campaign's strategy will center around partnering companies with organizations to support grassroots efforts.
"We operate in many countries and have a very globally mobile workforce," Palmer-Edgecumbe said. "We have had a number of instances where we have been trying to hire people into countries where there are these issues and have been unable to put the best person into a job in that country."
According to CNN, a Google spokesman said the "Legalize Love" campaign will not push to legalize same-sex marriage.
Google has shown extensive support for gay rights in the past, including coming out against California's successful 2008 ban on same-sex marriage.
"While we respect the strongly-held beliefs that people have on both sides of this argument, we see this fundamentally as an issue of equality," Google cofounder Sergey Brin wrote at the time.
Additionally, this year's Valentine's Day "Google Doodle" featured a gay couple. You can watch below: