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New App Uses Facial Recognition to Personalize Your Discounts -- Does That Scare You?

Tailoring discounts based on a specific person's preferences is nothing new. Several apps use smartphone check-ins and Facebook to help facilitate these deals but a new app undergoing beta testing in Nashville, Tenn., is taking the tech a step further. "FaceDeals" is experimenting with deals at area restaurants and stores using cameras and facial recognition.

AllFacebook.com describes how the app, created by the marketing and advertising firm Redpepper, works:

Local businesses install cameras with facial-recognition technology, which automatically check in Facebook users who are detected, and subsequently notify them of available deals at the businesses based on their like histories.

Users must authorize the Facedeals application in order to take part, and the app verifies their appearance by analyzing their most recent tagged photos. Deals are delivered to those users’ smartphones.

According to Redpepper's website, the app was create to help businesses better utilize Facebook's check-in tool to reward loyal customers:

A search for businesses with active deals in our area turned up a measly six offers. The odds we’ll ever be at one of those six spots are low (a strip club and photography studio among them), and the incentives for a check-in are not nearly enticing enough for us to take the time. So we set out to evolve the check-in and sweeten the deal, making both irresistible. We call it Facedeals.

Watch the app in action:

This third-party app uses custom cameras, open source technologies and existing data to identify you. Once its test phase is complete, the company says it plans to roll out the technology in businesses worldwide.

What do you think of using facial recognition technology for personalized deals? Let us know in the comments below.

(H/T: Daily Mail)

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