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Romney outspending Obama... on postage

While the Obama campaign is outspending the Romney team in mass advertising, Romney is countering with direct mail.

From the Washington Post:

... Romney and his allies have dedicated about $29 million more to mail than Obama’s side, dishing out nearly $100 million. Direct mail is a much more targeted medium that leaves room for tailoring messages to specific parts of the electorate.

[Washington Post]

One last thing…
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