The Billy Graham Evangelistic Association (BGEA) unveiled a new, nationwide campaign today with a full-page ad in The Wall Street Journal. The message includes a picture of the preacher, with text encouraging Christians to leave behind a "legacy" for the future by casting "ballots for candidates who base their decisions on biblical principles."
Graham, known for his inclusive nature and an ability to reach diverse populations has, of late, involved himself in efforts to defend traditional marriage. In May, the famed evangelist backed North Carolina's Amendment One, a successful effort to add an amendment to the state's constitution banning gay marriage. In this new campaign, Graham, again, makes it a point to publicly defend the traditional and biblical definition of marriage.
Photo Credit: The Billy Graham Evangelistic Association
"The legacy we leave behind for our children, grandchildren and this great nation is crucial. As I approach my 94th birthday, I realize this election could be my last," the text on the ad reads. "I believe it is vitally important that we cast our ballots for candidates who base their decisions on biblical principles and support the nation of Israel. I urge you to vote for those who protect the sanctity of life and support the biblical definition of marriage between a man and a woman."
While he doesn't officially endorse a candidate by name, his focus upon these issues leads one to assume that Republican candidate Mitt Romney would be Graham's choice. He concludes his note on the ad, writing, "Vote for biblical values this November 6, and pray with me that America will remain one nation under God."
In addition to the WSJ ad, the BGEA will be placing the same message in the USA Today on Friday and in other outlets around America. You can read more about the campaign and see the associated ads and messages on the organization's web site.