(Photo: Citizens United/YouTube)
Citizens United is set to air 30-second TV ads in Wisconsin and New Hampshire featuring a number of disillusioned former Obama voters, all reportedly Democrats and independents, explaining why they couldn't fathom voting for Obama a second time.
Running on CNN and MSNBC, the ad may speak to people in a similar position. More than that, however, it promotes a longer film called "The Hope and Change," which can be seen on DVD and-- more important for younger voters-- the online streaming company Hulu.
The documentary has been out for several months, but has somewhat been limited to conservative audiences. Directed by Stephen K. Bannon and produced by Citizens United, the hope is that the new advertisements prompt people to watch what Sean Hannity called "the most powerful documentary" he has ever seen.
Here is the 30-second ad:
The transcript reads:
I voted for Obama.
My entire life, I’ve voted Democrat.
I’m a registered Independent.
I needed some kind of hope.
We voted for Barack Obama.
People were desperate.
I don’t think that I got what I was expecting.
What was he doing in office for the last three years?
I wanna see him behind the desk.
He didn’t make good on any of his promises.
The party’s over, the smoke has cleared.
Can we go through another four years of this?
And here is the trailer for "The Hope and Change" (it is similar to the 30-second ad, but a little more comprehensive):
According to its website, "The Hope and Change" follows 40 Americans who voted for Obama throughout their daily lives, including "unscripted and unrehearsed" interviews detailing why they've changed positions.