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Marco Rubio's gulping gold

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US Republican Senator from Florida Marco Rubio speaks at the BuzzFeed Brews newsmaker event in Washington on February 5, 2013. Credit: AFP/Getty Images

CNN might think Sen. Marco Rubio's water break during his State of the Union rebuttal was a "career ender," but one could argue that the on-air faux pas is actually helping Rubio.

How?

The Rubio water bottle.

According to Buzzfeed, the savvy marketing ploy has pulled in more than $100,000 for Rubio's Reclaim America PAC:

A source close to Rubio tells BuzzFeed that the water bottles, which were sold on the senator's PAC website to anyone who makes a donation of $25 or more, sold like hotcakes. In the period since they went on sale Wednesday, more than 3,100 of the PAC's "Marco Rubio Water Bottles" have been sold.
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