World Record-Setting Commercial Is Probably Impossible to Watch the Whole Way Through

Like watching paint dry? Arby's has just the programming for you.

Between 2 p.m. Saturday and 3 a.m. this morning, residents of Duluth, Minnesota could tune into local channel 9 and watch the smoking of an Arby's brisket.

The 13-hour-smoked #SmokehouseBrisket 13-hour world-record-breaking commercial starts now in Duluth, MN. #13hourbrisket

— Arby's (@Arbys) May 24, 2014

That's all it was. Just a hunk of meat cooking. For 13 hours.

The New York Times reported that the 13-hour spot destroys the previous Guinness World Record for the longest advertisement, a record held by Nivea for a one-hour Swiss commercial in 2011.

The campaign generated little local buzz, though it's unclear if anyone actually tuned in for the whole broadcast.

Well it's happening. @Arbys is air a 13hr brisket smoking on my9. #13HOURBRISKET Dangit now I want a sandwich... pic.twitter.com/Lc5IEdp7kB

— Josh Halvorson (@joshhalvorson) May 24, 2014

@Arbys coming up on hour 9...I sort of want to stay up until 2 for the big finish. pic.twitter.com/xjCf9Eh9Ia

— Amber (@llamaredpajama)

May 25, 2014

What about all those people who live outside Duluth but still want to partake in a half-day of meat-watching? Not to worry.

Arby's has another 13-hour brisket session slated to stream online Wednesday starting at 9 a.m.

(H/T: The Daily Dot)

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Follow Zach Noble (@thezachnoble) on Twitter

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