The President & FLOTUS joined millions to #Remember911 with service by assembling backpacks with @KaBOOM volunteers. pic.twitter.com/OpIhhQLIlb

— The First Lady (@FLOTUS)

September 12, 2014

KaBoom "works to bring balanced and active play into the daily lives of all children, particularly those growing up in poverty in America."

It's also a bit of a disadvantageous name to have on the anniversary of 9/11.